Saturday, August 20, 2005

Under New Management

Why would a store post a sign saying "under new management"? If the store had previously been unpleasant or badly run (had a bad reputation), then the sign is a signal that things are changing. Please try us again.

Yet if the store already has a good reputation, then there would be no reason to post such a sign because, perhaps, the new management might not be as good as the old, but you wouldn't want to tell customers that. Only if the new management is dramatically changing the direction of the store -- making it more up to date, perhaps -- would you post a sign saying "under new management" in a store with a good reputation.

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